Steven Onoja is a style influencer and visual storyteller that uses his keen style eye and aesthetic to tell visual stories. Starting out as a mission to elevate the IG menswear fashion to another level with timeless looks and classic styles… Of course in today’s world of big brand social media influencers, Steven is telling a lot of brand stories through his personal style expression.
Born in Nigeria and moving to NYC, Steven says “It was difficult to leave the place where I grew up and considered my home, but I felt ready for a new challenge. New York in America was the right place and I moved to Brooklyn. Here I learned a lot because I understood that I needed to adapt to be competitive in a new country. Switching mentality was fundamental to keep expressing myself and New York helped me to do exactly that.”
If you follow Steven you’ll see a very restrained but beautifully minimal style palate that emphasizes timeless colors like black, white, and grey tones.
Style, travel, and motorcycles, Rachael Dickhute’s blog is definitely not one to go unnoticed. Rachael combines her years in the fashion industry along with her passion for travel and motorcycles in her successful blog, ‘Everything Hauler.’ Rachael has been running this blog for four years and as a pretty large following. Her unique combination of fashion and motorcycles not only makes this blog pretty badass, but it also makes it intriguing to a variety of audiences. “I worked in the fashion industry for years in the creative marketing fields. The blogging spun from that and evolves each year as I grow personally. Whether it’s my interests or style that expands, so does the site almost as if it were a living extension of myself,” Rachael says.
From a very young age, Rachael loved to explore and had loads of creativity. “ My father raised me on vinyl and my mother is an artist and avid reader. My family traveled often, military family, all over the world. I was exposed to culture early on which fed my thirst for education and mental expansion,” Rachael says. You can definitely see the inspiration from her childhood in her present style.
Rachael’s style is so eclectic yet so well put together at the same time. You get a vintage vibe with bohemian flare with a moto twist. She can also clean up nicely as well taking classiness to new levels.
“My style evolves over time as my interests change. When I travel, I pick up on styles in the areas I visit. My favorite genre of music is classic rock, so depending on which songs put me into which moods, that’s what mostly fosters my style evolution,” Rachael says.
Rachael has an eye for fashion and a passion for motorcycles. “I believe the obsession with motorcycles came from listening to classic rock (ACDC, CCR, etc) my whole life. I decided I wanted to ride and reached out to a local Moto Club, the Venice Vintage Motorcycle Club. They have organized group rides every third Sunday out of Venice beach, which I found on Facebook. I had already purchased my own gear so I just showed up and literally hopped on the back of one of their bikes,” Rachael explains. Now, a year later, Rachael owns her own vintage Harley Sportster. She also rides with two local clubs and have made lifelong friends. “The style side of riding motorcycles is really just a perk! Can’t go wrong with denim and leather.”
Previously, Rachael worked in the marketing field of the fashion industry. Her years of doing that left her with an extensive network. “I am the type of person that can have a lasting relationship with a brick wall if I wanted to. So I think with my social personality and eagerness to meet people, I have really fallen into some amazing opportunities,” Rachael says. Her personality and drive is what brings success to her blog. “I never falter with my ‘personal brand voice’, if you will. I noticed an increase in engagement the more genuine my writing is.” Her personalization has been key to keeping viewers intrigued. She adds her personal touches to each post by allowing her audience to gain insight on the things that inspire her the most. “I started to embed which song inspired my posts into the post themselves using Spotify. I was more interested in giving the music, art and inspiration behind my writing rather than telling people what was ‘in style’. I also noticed that the people that were engaging were actually reading the site, versus just peeking at the pictures. They would comment personal things like ‘I felt the same way when I listened to that song!’ or ‘I love that quote from Kerouac!’ That really made me love what I do,” Rachael says.
As for the future of Rachael’s brand, who knows what may be in store. “I am more the type of person that lives day to day. Hopefully, I will be still riding my Harley and empowering women all over to do what they love and share it with the world,” Rachael says. She would love to incorporate more of an empowerment movement along the way. “I feel with social media, existing body image issues and self-worth beginning to slide down a dangerous path of measuring self-worth. I would love to team up with others with an influence like myself and do something powerful toward good. It seems like a massive undertaking but I feel we have the platform, we’ve established a voice, now we need to do something greater with it,” Rachael says.
Rachael also wants to continue her travels around the world. “I’ve got tons of travel in my future and I am constantly brainstorming on how I can deliver higher quality collaborations with my efforts while working with brands.”
“ Buy the ticket, take the ride.”
What style/fashion accessory is your favorite?
Cross body bags have come in very handy now that I am riding motorcycles. They are the perfect size and won’t fall off my shoulder when riding. My Herschel backpack is also a key accessory. It’s my personal Mary Poppins bag, it fits everything!
If you can/could consider yourself an expert in one area of style/fashion, what would it be?
Music. I can identify a song just two notes in. I memorize lyrics easily and go to live shows and concerts often.
Can you give me a tutorial on how people can best incorporate that style/fashion advice in their life?
The best way to incorporate style/trends into their life if the make it their own. Get inspired by others and then adjust it to fit your custom flare. I find myself getting outfit inspiration from other bloggers and then I change it to fit my personality and preference. That way I am comfortable and being unique and forward at the same time.
The best part about choosing a career in the creative arts field is that it is so much room for you to be yourself. You can choose to do whatever you like and go for your passions. Your creative expression does not have to revolve around those of another. That is all the reason why photographer and fashion blogger Martin Salomon chose the career path he is on.
“I am going after a goal/dream that I had since I was a kid. All I want to do is to create a platform where I can share my passion for fashion, photography, grooming, travel, and etc. I want to inspire others to go after their goals and to not be afraid of the things they want for their life. I know it takes time to get to a good place but everything is about working hard and to always believe in one’s self. To all of you that are trying to find a spot in this industry, it’s important that you stay true to yourself and to not try and become someone else. This industry is big enough for us all. No need for copy-cats. You should always surround yourself with the right people. People who will lift you up instead of putting you down. And lastly, always believe in yourself, because you got this!”
Martin began his journey about 3 years ago. It started with him just sharing his personal style and photography with others. His love for the industry inspired him to expand. “All I have ever wanted was to have a platform to share and inspire others,” Martin says. And indeed creating martinsaloman.com gave him that opportunity. He took it beyond just showing his style. He also began to expose the world to his passion.
From a young age, Martin’s looks were very important to him. Not in a vain sense, but in a way that how you present yourself is a great reflection of what’s on the inside. Grooming and dressing his best was instilled in him at a young age. He still carries these lessons in the way he presents himself today. “I remember growing up watching my parents as they would dress up for any occasion and their style was just so great. I was raised to always look my best and to dress the right way but at the same time to always have fun with it and take risks,” Martin says.
Through 3 years of exercising his opportunity to share his passions and style, Martin has learned many keys of success in this industry. He says it is important to work hard especially when doing something that you love. It is also important to remain true to yourself and your identity. Strive to be excellent in the way that you share your work and express yourself. “ I would tell myself to work harder on the things I want and to always be myself no matter the circumstances. In the creation of my work and the sharing of my work, I strive to bring excellent content,” Martin says.
Martin has plans of adding a couple new things to his repertoire. He wants to take a shot at videography. He feels videography will give him the opportunity to share more with his audience in a different platform. He also wants to travel more. It will give the opportunity to really explore the world and give him a lot of new insight. “I think all of this can work together to create something different from the rest,” Martin explains.
What is your advise to to guys that are thinking of re-inventing themselves and their fashion style? Where should they start?
To know what’s the right fit for them and to not be afraid to take risks. They should begin on knowing what they want or what is the next step for the re-inventing process. I have been there quite so often. It’s all about taking risks and enjoying those risks.
Are their staples that every guy should have to anchor their wardrobe?
Yes there are so many staples a guy should have, for example a good leather jacket, a denim jacket, a good pair of white sneakers, chelsea boots in different colors, definitely a good pair of jeans, and amazing accessories.
Who do you consider the icons in fashion & design industry?
A good pair of sunglasses and a leather jacket. I mean, c’mon. . . you can never go wrong with those two.
If you can/could consider yourself an expert in one area of style/fashion, what would it be?
I’d be an expert in styling. Every since my youth, I’ve had so many people tell me that I have a great eye in telling others what’s best for them, and when it comes to style I’m a great help with finding pieces for other’s to wear.