Style, travel, and motorcycles, Rachael Dickhute’s blog is definitely not one to go unnoticed. Rachael combines her years in the fashion industry along with her passion for travel and motorcycles in her successful blog, ‘Everything Hauler.’ Rachael has been running this blog for four years and as a pretty large following. Her unique combination of fashion and motorcycles not only makes this blog pretty badass, but it also makes it intriguing to a variety of audiences. “I worked in the fashion industry for years in the creative marketing fields. The blogging spun from that and evolves each year as I grow personally. Whether it’s my interests or style that expands, so does the site almost as if it were a living extension of myself,” Rachael says.
Her style
From a very young age, Rachael loved to explore and had loads of creativity. “ My father raised me on vinyl and my mother is an artist and avid reader. My family traveled often, military family, all over the world. I was exposed to culture early on which fed my thirst for education and mental expansion,” Rachael says. You can definitely see the inspiration from her childhood in her present style.
Rachael’s style is so eclectic yet so well put together at the same time. You get a vintage vibe with bohemian flare with a moto twist. She can also clean up nicely as well taking classiness to new levels.
“My style evolves over time as my interests change. When I travel, I pick up on styles in the areas I visit. My favorite genre of music is classic rock, so depending on which songs put me into which moods, that’s what mostly fosters my style evolution,” Rachael says.
Motorcycles
Rachael has an eye for fashion and a passion for motorcycles. “I believe the obsession with motorcycles came from listening to classic rock (ACDC, CCR, etc) my whole life. I decided I wanted to ride and reached out to a local Moto Club, the Venice Vintage Motorcycle Club. They have organized group rides every third Sunday out of Venice beach, which I found on Facebook. I had already purchased my own gear so I just showed up and literally hopped on the back of one of their bikes,” Rachael explains. Now, a year later, Rachael owns her own vintage Harley Sportster. She also rides with two local clubs and have made lifelong friends. “The style side of riding motorcycles is really just a perk! Can’t go wrong with denim and leather.”
Branding
Previously, Rachael worked in the marketing field of the fashion industry. Her years of doing that left her with an extensive network. “I am the type of person that can have a lasting relationship with a brick wall if I wanted to. So I think with my social personality and eagerness to meet people, I have really fallen into some amazing opportunities,” Rachael says. Her personality and drive is what brings success to her blog. “I never falter with my ‘personal brand voice’, if you will. I noticed an increase in engagement the more genuine my writing is.” Her personalization has been key to keeping viewers intrigued. She adds her personal touches to each post by allowing her audience to gain insight on the things that inspire her the most. “I started to embed which song inspired my posts into the post themselves using Spotify. I was more interested in giving the music, art and inspiration behind my writing rather than telling people what was ‘in style’. I also noticed that the people that were engaging were actually reading the site, versus just peeking at the pictures. They would comment personal things like ‘I felt the same way when I listened to that song!’ or ‘I love that quote from Kerouac!’ That really made me love what I do,” Rachael says.
As for the future of Rachael’s brand, who knows what may be in store. “I am more the type of person that lives day to day. Hopefully, I will be still riding my Harley and empowering women all over to do what they love and share it with the world,” Rachael says. She would love to incorporate more of an empowerment movement along the way. “I feel with social media, existing body image issues and self-worth beginning to slide down a dangerous path of measuring self-worth. I would love to team up with others with an influence like myself and do something powerful toward good. It seems like a massive undertaking but I feel we have the platform, we’ve established a voice, now we need to do something greater with it,” Rachael says.
Rachael also wants to continue her travels around the world. “I’ve got tons of travel in my future and I am constantly brainstorming on how I can deliver higher quality collaborations with my efforts while working with brands.”
“ Buy the ticket, take the ride.”
What style/fashion accessory is your favorite?
Cross body bags have come in very handy now that I am riding motorcycles. They are the perfect size and won’t fall off my shoulder when riding. My Herschel backpack is also a key accessory. It’s my personal Mary Poppins bag, it fits everything!
If you can/could consider yourself an expert in one area of style/fashion, what would it be?
Music. I can identify a song just two notes in. I memorize lyrics easily and go to live shows and concerts often.
Can you give me a tutorial on how people can best incorporate that style/fashion advice in their life?
The best way to incorporate style/trends into their life if the make it their own. Get inspired by others and then adjust it to fit your custom flare. I find myself getting outfit inspiration from other bloggers and then I change it to fit my personality and preference. That way I am comfortable and being unique and forward at the same time.
Rachael Dickhute
SnapChat: @rachaelgiad
